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What Do Retail Brands Need To Know in 2015?
It’s no surprise that the single largest influence on retail today is technology. As we watch businesses desperately try to keep pace with the consumer expectations technology has enabled, it seems...
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Archetypes: Signs, Symbols & Themes
In creative work, we’re always looking at how people perceive companies, products and brands and integrate them into our daily lives. How will the consumer use the product or interact with the brand?...
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Business Radio Talking Brand Adoption
Business Radio X is dedicated to showcasing pro-business earned media without commercial interruptions, canned sound bites or fake “pay to play” interviews. They simply aim to enable business...
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UNVEILING MAKEOVERS AT LIVE-VOTING EVENT
Merging the thrill of reality TV and live audience voting, an Atlanta-based Experience Design agency unveiled two brand makeovers, live on-stage at The Financial Brand Forum 2015 in Las Vegas. The...
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Ascending the Brand Food Chain
The best brands evolve toward a unifying “big idea” Brands today must confront an existential challenge: innovate or die. Today’s brands can’t hide – consumers demand transparency and a brand’s ability...
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The Art and Science of Reaching Consumers Part 2
Brands and the Modern Path to Purchase This is our second installment of The Art and Science of Reaching Consumers, a deeper look at topics we discussed in our recent appearance on Worldwide Business...
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The Art and Science of Reaching Consumers Part 3
Commodity versus Premium Brands This is our third and final installment of The Art and Science of Reaching Consumers, a more comprehensive examination at the themes we touched on in our appearance this...
View ArticleIs the Olympics Tarnishing its Brand Medal?
We knew it was going to be a bumpy ride. As the 2016 Summer Olympics in Rio approached, the news was full of stories about how the city was not ready to host the premiere international sporting event....
View ArticleThe IOC: The Bully on the Playground
In last week’s installment Is the Olympics Tarnishing its Brand Medal?, we detailed a series of brand missteps leading up to and throughout the 2016 games. From the ways the International Olympic...
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#EpicFail: NBC’s Olympic Coverage Miss
In our last two installments Is the Olympics Tarnishing its Brand Medal? and The IOC: The Bully on the Playground, we addressed a number of ways that the International Olympic Committee (IOC) blemished...
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